Family-Owned
Founded in 2020, we are a small family-owned and operated business—just a mom and her two teen sons—driven by a shared passion for the radiant world of crystals and jewelry.
Our love for crystals has always been part of our family story, beginning with a growing collection that started when the boys were just toddlers. What began as a personal fascination quickly blossomed into a heartfelt mission: to bring the beauty, energy, and joy of ethically sourced crystals and gems into every home at a price that feels just right.
By working directly with responsible miners and importers across the globe, we ensure that every piece we offer reflects both quality and care.
Whether it's a shimmering mineral specimen or handcrafted silver and gold jewelry, we combine our lifelong appreciation for Earth's natural treasures with a commitment to authenticity, affordability, and ethical responsibility.
Story behind El Crustel Gems
The name of our business, El Crustel, is a heartfelt tribute to the small community in Cualcomán, Michoacán, Mexico where our beloved maternal grandmother and great-grandmother were born—a name chosen to honor her legacy, reflect our deep cultural roots, and celebrate the love of crystals she passed down through generations.
Crystal Selection Philosophy
Each crystal we offer is handpicked with care, inspired by our commitment to finding pieces that reflect both exceptional beauty and quality—while staying affordable enough to make these natural treasures accessible to everyone.
How Our Business Transformed Us
What began as a personal passion has blossomed into something much deeper—a shared journey that’s redefined our family’s life and connection to the crystal world. Through this business, we've discovered a vibrant and supportive crystal community filled with kindred spirits, healers, collectors, and fellow dreamers. It’s not just about selling crystals; it’s about forging bonds, sharing stories, and being part of a collective energy that celebrates beauty, balance, and intentional living. The friendships we’ve made and the wisdom we’ve gained have deepened our love for these stones and reminded us that crystals don’t just decorate—they connect.